Living in upstate NY, we know this truth…it is going to snow more than not snow. The beauty and romance of snow quickly dissolves and the white angelic powder turns to black soot. Snow is a major consideration when listing a property. Pictures will hide the exterior, roof and landscaping and all that will be seen is a blanket of snow. It will stress a roof and freeze any unused pipes. To top it off, interior photos will be darker and gloomier. Having an action plan to sell a property is a methodical process that requires strategy and integration. As we work hand-in-hand with clients, it is always our advice to hire the photographer in the summer. Regardless of when the property actually gets listed, the pictures will be much more impactful with the sun! This gives our clients a competitive edge over similar type properties that are being listed in the winter.